Mazda scent card

This high-quality offset printed scented direct mailing (DM) contains an integrated rub and smell scent spot of a combination of spring flowers and freshly cut grass. SmartNose has produced the scent map in 10 versions according to strategic customer and geographical segmentation. Each card was unique due to... personalization for each unique customer and Mazda dealer. The ROI was factor 6.

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To exceed the expectations of Mazda customers, SmartNose has also developed a custom-made scent application for Mazda. Customers discovered a high-quality car perfume when picking up their car.

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