Silan shelf tester

SmartNose has set up a scent experience campaign for Silan within branches of the supermarket chain Albert Heijn. Through specially developed Silan Suprême bottles, consumers were attracted to the shelves and could experience the scents of Silan.

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This campaign creates/created an in-store scent experience, customer loyalty, brand recognition and Return on Investment (ROI). In addition, it provides visibility, interaction with the customer and all this without having to open Silan's sales products to smell the scents.